About the project:
Repositioning a Dental Clinic into a Global Brand
ALFA Dental Center approached us in 2022 seeking a complete transformation of their brand and marketing operations. Previously known as ADCDENT, the clinic needed to rebrand and reposition itself in a competitive and rapidly evolving Turkish healthcare market. Our mission was to elevate the brand, enhance digital presence, and implement scalable marketing systems to attract both local and international patients.
Solution:
Services we
provided
TIME FRAME:
10 Months
Strategic Positioning + Marketing Funnel Integration
Our approach focused on creating a full marketing ecosystem built on strong branding, effective digital presence, and high-converting campaigns. We designed and implemented a marketing funnel integrated with CRM and website, targeting audiences in four languages and various countries. Tailored campaigns ran across Google, YouTube, and Meta platforms.
Services Cards
Branding:
From Local to Global — Rebranding with Trust & Friendliness at the Core
We developed a fresh brand identity that reflected professionalism, friendliness, and trust. The rebranding included renaming the center to ALFA Dental Center, redesigning the visual system, and aligning all touch-points with a new tone and strategy. Core brand attributes focused on integrity, comfort, and credibility.
Processes:
Collaborative and Data-Driven
We worked closely with ALFA’s leadership team, providing weekly updates and monthly reports. Agile cycles allowed us to adapt the strategies quickly, while feedback loops kept every touchpoint aligned with the brand’s evolving needs.
Product Scope:
End-to-End Marketing & Branding Overhaul
From strategic naming to final lead reporting dashboards, we delivered a full-scope solution that merged design, communication, and conversion-focused strategies. Every asset and tool was built to serve short-term gains and long-term positioning.
Journey:
Client Journey: Consulting → Assessment → Execution → Scaling
We began with intensive consultations and competitive audits, followed by executing branding and web development. We then engineered their funnel systems and scaled with performance marketing and regular strategy iterations.
Technologies Used:
•Meta Business Suite
•Google Ads & Analytics
•Mailchimp
•HubSpot CRM
•YouTube Ads
•Bitrix24
Tech Stack:
Reliable CMS & Marketing Systems
•WordPress (Multilingual – EN/AR/TR/FR)
•Bitrix24 CRM
•Meta Ads
•Google Tag Manager
•Google Analytics
UX/UI Design:
Designing for Clarity, Trust & Booking Flow
The UX was focused on accessibility and multilingual clarity, prioritizing smooth navigation and trust-building elements (before/afters, certifications, testimonials). The UI emphasized elegant yet friendly visuals in line with the new brand.
Conclusion:
Scalable Systems Built for Long-Term Impact
This project demonstrates the power of uniting branding, marketing, and digital systems under one vision. Through close collaboration and performance-focused strategies, ALFA Dental Center successfully repositioned itself into a trustworthy global healthcare provider with strong operational and digital infrastructure.
Components:
•Brand Identity Suite
•Multilingual Website
•CRM & Booking Integration
•Social Templates & Campaign Kits
•SEO Blog Library (50+ articles)
•Marketing Funnels
•KPI Reports & Dashboards