About the project:
Amplifying Purpose through Strategic Identity
Amaad is a purpose-driven media company built to empower youth-focused and community-driven initiatives. The brand collaborates with NGOs and governmental organizations to produce high-end media campaigns that reflect human values, social development, and the voice of the next generation.
Solution:
Services we
provided
TIME FRAME:
8 Weeks
Rooted Vision, Expansive Voice
By blending cultural depth with visual modernity, we created a brand that mirrors Amaad’s mission: to carry values across borders—of time, space, and demographics. The naming and identity system provides stability, direction, and flexibility for future growth.
Services Cards
Branding:
From Meaning to Momentum
We began with naming—the foundation of a strong identity. Through a 5-step strategic naming process, we uncovered “Amaad” (آماد), which in Arabic refers to distance and extension in both time and space. This name captures the company’s expansive vision and lasting influence. Following this, we built a timeless visual identity that balances professional formality with energetic dynamism. The design communicates both credibility and forward motion, acting as a vessel for messages that matter.
Processes:
Five-Stage Naming & Identity Development
Brand Core Study
Conceptual Naming Exploration
Linguistic & Cultural Validation
Slogan & Verbal Identity
Visual Identity & Brand System
Product Scope:
A Full Brand Birth
From conceptual naming to launch-ready brand applications, the project scope included strategic brand positioning, full identity creation, and applied outputs for both digital and print media in campaign contexts.
Journey:
Engineering an Identity That Extends Impact
The journey began with discovery sessions focused on internal values and external perceptions. Our process helped align the vision with linguistic integrity, cultural meaning, and visual clarity—creating a brand that both reflects and empowers.
Technologies Used:
Adobe Creative Suite (Illustrator, InDesign, Photoshop)
Figma
Notion (Naming Research & Presentation)
Tech Stack:
Design & Strategic Tools
Adobe Illustrator (Logo Suite)
Figma (Prototyping & System)
Google Workspace & Notion (Collaborative Workflow)
Conclusion:
Amaad – A Name that Carries Meaning
This project represents a union of strategy, culture, and creativity. Amaad’s brand system reflects its mission to empower, extend, and elevate. With a name rooted in significance and a design built for longevity, Amaad is set to become a visual and verbal force for community change.
Components:
Primary & Secondary Logos
Color Palette & Usage Guidelines
Brand Typography
Graphic Elements & Layout System
Branding Applications (print, digital, merchandise)