About the Project:
Reimagining Identity for a Leading Construction Powerhouse
EMAAR Systems Company, a well-established player in the contracting and construction sector, needed a modern brand identity that could express its legacy, strength, and ambitious future. The previous logo carried a falcon—symbolizing power and vision—but lacked structure, balance, and scalability across mediums. The goal was to retain symbolic value while crafting a refined, scalable, and timeless brand.
Solution:
Services we
provided
TIME FRAME:
8 Weeks
A Structural Rebirth of a Visionary Brand
We transformed EMAAR’s visual system into a professional, scalable identity that speaks the language of modern architecture and construction. By abstracting the falcon into a vertical emblem, the identity retains cultural relevance while projecting innovation. The typography supports the system with a clean, architectural feel—emphasizing symmetry and verticality.
Services Cards
Branding:
Bold Abstraction Rooted in Legacy
The rebranding of EMAAR Systems centered around evolving the falcon concept into a bold, abstract visual that balances symbolism with strong geometry. The new logo evokes stability, precision, elevation, and structure—core traits of the company. It subtly integrates a falcon’s presence through vertically rising strokes that reflect pillars, systems, and skyline progressions. The diamond-like central motif anchors the composition and implies focus, unity, and high-end execution.
Processes:
Disciplined, Layered, Purpose-Driven
Phase 1: Audit & Research
Phase 2: Concept Sketching
Phase 3: Refinement & Symbol Construction
Phase 4: Typography & System Integration
Phase 5: Finalization & Guideline Creation
Components:
Logo Suite (Primary, Monochrome, Icon)
Typeface System
Corporate Colors (Brick, Steel, Ivory)
Graphic Elements & Line System
Application Templates (Vehicles, Helmets, Documents)