About the project:
FOM Films – A Visual Language for Cinema
FOM Films is one of FOM’s flagship projects, designed to capture and communicate the power of storytelling through film. The project focuses on producing cinematic content, social media storytelling, and creating unique experiences for audiences. Our role was to craft a brand that not only represents the creative essence of cinema but also resonates emotionally with viewers, carrying the timeless magic of film into a modern identity system.
Solution:
Services we
provided
TIME FRAME:
32 Weeks
Crafting a Visual Identity
We approached FOM Films with the goal of capturing the very experience of cinema—its emotions, its aesthetics, and its timeless nature. The solution was a flexible branding system that could adapt to multiple applications while carrying a unified cinematic look. With logo systems, unique icons, imagery directions, and templates, we built a complete toolkit for brand expression.
Services Cards
Branding:
Building a Brand That Feels Like Cinema
Our agency created a brand identity that mirrors the immersive and aesthetic qualities of film. The branding was designed to be dynamic, versatile, and adaptable for digital-first platforms while retaining a cinematic depth. By focusing on emotions, narrative flow, and visual storytelling, the brand gives FOM Films a strong presence across all mediums.
Journey:
From Aesthetic Exploration to Brand Integration
The journey of FOM Films’ branding was one of depth and refinement. Starting with the essence of cinema, we developed multiple pathways of expression, tested across different backgrounds, and finalized into a brand system that captures both the emotion of watching a film and the modern requirements of digital communication.
Technologies Used:
Practical Tools for Creative Depth
Tech Stack:
Practical Tools for Creative Depth
We used collaborative design software to ensure flexibility and scalability: Figma for design systems, Illustrator for vector work, and Notion for hosting the centralized brand guidelines alongside other FOM projects.
Components:
Logo & Visual Mark System
Primary & Secondary Color Palettes
Iconography System
Social Media Templates
Imagery & Photography Guidelines
Print & Digital Applications
Online Brand Guidelines