About the project:
Repositioning Qudsuna for the Modern Media Landscape
Qudsuna (قدسنا) is a digital-first media platform focusing on delivering independent, authentic, and community-driven news with a strong presence across social media platforms, YouTube, and digital streaming channels. As a rising voice in the new media movement, the platform required a bold refresh that reestablishes its trust, presence, and brand clarity in an era of rapid content consumption and audience fragmentation.
Solution:
Services we
provided
TIME FRAME:
8 Weeks
Modular Brand Architecture for Multi-Program Media
We developed a flexible design system that works seamlessly across various content formats and platforms. Each program was given its own distinct logo, theme, and template system while preserving a cohesive visual language connected to Qudsuna’s overarching identity. The intro and motion elements were designed to be adaptable, easily editable, and platform-agnostic for maximum usability.
Services Cards
Branding:
A Cohesive Visual System Rooted in Identity
Our work focused on crafting a refined, scalable, and emotionally resonant visual identity. This included refreshing the primary logo to reflect Qudsuna’s forward-thinking mission while maintaining cultural and journalistic integrity. We extended the branding to four of its core programs — each with its own identity and stylistic narrative — unified under the Qudsuna umbrella.
Processes:
Structured and Collaborative Development
The project followed a sprint-based model, beginning with research and mood-boarding, then moving into identity sketching and refinement. Collaborative feedback cycles allowed for iterative refinement of the logos and templates. Each program identity was rolled out with a dedicated brand sheet and application guide.
Conclusion:
Building a Broadcast-Ready Identity
Our work with Qudsuna is a testament to how structured brand systems can elevate grassroots media into high-impact platforms. The refreshed identity empowers the team to publish, promote, and grow their content with confidence, consistency, and visual authority—positioning them as a credible and resonant voice in the digital media world.
