About the project:
Strategic Branding for a Global Relief Organization
VISAL is a Turkish NGO committed to responding to human needs across the globe. With a strong foundation rooted in humanitarian values and international reach, the organization sought a new brand identity that could reflect its Turkish origin while maintaining universal clarity and accessibility.
Solution:
Services we
provided
TIME FRAME:
1 Week
From Ideation to Delivery in 7 Days
Our process began with quick conceptual sketching and symbolic exploration—focusing on elements that subtly echo the Turkish flag and national identity without overpowering the NGO’s global message. The final design introduced an abstract yet grounded symbol that is both scalable and recognizably linked to Turkey. The red and white theme was recontextualized to feel modern, hopeful, and action-oriented.
Services Cards
Branding:
National Identity as a Visual Anchor
In just one week, we developed a full branding solution—from concept to final handover. The visual identity centers on linking the organization to its Turkish origin while keeping a humanitarian and global-friendly tone. The goal was to balance national symbolism with an international language of empathy, care, and service.
Processes:
Synchronized Sprint Mode
Day 1: Research, keywords, and sketching
Day 2–3: Concept creation and symbolic iterations
Day 4: Direction selection and refinement
Day 5: Color system and typography
Day 6: Brand guideline structuring
Day 7: Final delivery package
Components:
Logo
Logotype
Symbol grid
Color palette
Typography pairing
Application mockups
Mini brand guideline (PDF & Web)