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IMG MOTORS - Branding and Gallery Integration
PROJECT /
IMG Group
2021
SCROLL
Automotive

IMG MOTORS - Branding and Gallery Integration

About the Project:

In 2021, IMG Motors, a distinguished car dealer gallery, aimed to establish a brand that encapsulated their commitment to fostering enduring client relationships and providing vehicles that enhance daily lives while recommending their gallery to others. The focus was on creating a sharp, bold, and dynamic brand, reflecting luxury, trust, elite status, and speed.

Solution:

Services we

provided

TIME FRAME: 
4 Weeks

Brand Identity: 


We meticulously crafted a brand identity that resonates with IMG Motors' core values, focusing on luxury, trust, and speed.




Gallery Integration:


Brand elements were seamlessly integrated into the gallery's interior design, elevating the space to reflect IMG Motors' elite status.

Services Cards

Brand Messaging Platform

Brand Messaging Platform

Establish a consistent brand communication strategy.

Verbal Brand Identity

Brand Guidelines (Visual)

Brand Guidelines (Visual)

Define the visual rules for brand consistency.

Visual Brand Identity

Social Media Marketing

Social Media Marketing

Enhance brand presence on social platforms.

Digital Experiences

IMG MOTORS - Branding and Gallery Integration
Branding:

BRANDING:

Our approach began by understanding the owner's philosophy, emphasizing long-lasting client connections and satisfaction. To mirror this ethos, we developed a sharp and bold brand identity that exudes luxury, trust, and speed. Employing the primary color of Marlboro red alongside complementary dark shades of black, the brand emitted a sense of elite mystery.

IMG MOTORS - Branding and Gallery Integration
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