PROJECT /
Sahat Platform
2023
SCROLL
Media
SAHAT Brand Refresh - Pro Visual Brand System
About the Project:
SAHAT, a prominent media house specializing in press content, required a comprehensive brand refresh to enhance visual communication and broaden its audience reach. With a dedicated team of reporters, designers, video editors, and content creators, our task was to revitalize their brand, making it more dynamic, clear, and responsive across various platforms while maintaining professionalism.
Solution:
Services we
provided
TIME FRAME:
8 Weeks
Brand Refresh Strategy:
We provided a comprehensive strategy for refreshing the SAHAT brand, ensuring its dynamic nature while maintaining professionalism.
Pro Visual Brand System:
The design system created for SAHAT empowered their creative team to generate a wide range of content efficiently, overcoming challenging time constraints.
Services Cards
Branding:
BRANDING
The focus of the brand refresh was to maintain professionalism while enhancing dynamics and clarity. We developed a strategic approach that enabled SAHAT to communicate effectively with a wider audience. By aligning the brand with social media correlations and ensuring audience compatibility, we enhanced its responsiveness.
Processes:
Processes:
The project encompassed a series of strategic steps and creative methodologies. Initial phases focused on iterative logo studies within a tight 8-week window, culminating in a collaborative decision-making process with Sahat's management board. The adoption of the golden ratio principle and subsequent design choices ensured a visually striking and emblematic logo. The following stages involved meticulous selection of color palettes and distinctive typefaces, culminating in the creation of a unique brand identity. Subsequently, a systematic approach to animate the logo and devise an array of templates—ranging from graphics and guides to animated video content—was undertaken, catering to various creative requirements.
تتساءل كيف ومتى يجب أن تتخذ الخطوة الأولى لترفع سوية مشروعك؟
ابدأ مشروعك التالي مع FOM CA
